Nowadays, all kinds of commercial spaces are flooded in various bustling streets, and they have become important places for people to leisure shopping, parties, activities, work, travel, etc. How to attract more customers to the shopping mall has become a key consideration for many business managers, and the lighting design of the shopping mall has become an important factor. A complete shopping mall lighting system helps to improve the guidance for consumers to enter the shopping mall, and shift consumers' attention to the goods, so as to bring a comfortable shopping environment to consumers to better experience, thereby stimulating consumption purchaser's desire.
So what should be paid attention to in commercial lighting design?
1. The lighting arrangement should be flexible and changeable. Each area in the shopping mall has different functions, and different lighting solutions should be configured according to the different functions, so as to highlight the products and correctly reflect the shape, color, luster and texture of the products. For example, LED track lights can be used in the counter display area to project light onto the products, making the products more prominent and more visually impactful.
2. Create a good business atmosphere. Lighting should be uniform throughout the space. Not only the horizontal plane illuminance, but also the vertical plane illuminance should be considered to avoid the phenomenon of projection and glare, otherwise it will bring physical and psychological discomfort to customers, reduce the stay time of customers, and affect the sales of shopping malls. If the lighting design is unreasonable, it will also affect the mood of the store staff, reduce the service quality, and is not conducive to the dissemination of corporate image.
3. Create good visual conditions. The lighting of the product must be close to the natural light outdoors in brightness and color temperature. Lights with daylight tints can make illuminated goods look more beautiful, and with high color reproduction capabilities, the true presentation of items. Therefore, choosing a light source with high luminous efficiency, energy saving, long service life and good color rendering, and doing a good job in shopping mall lighting design is another important indicator to test the management level of modern department stores, and it is also an important symbol of accurate positioning of modern department stores. one.
Commercial lighting not only meets comfort, but also carries the function of cultural expression. For professional commercial lighting design suppliers, it will be a challenge full of innovation to carry out innovative combinations, re-creation, and customized service solutions according to the theme and culture of the merchants.
